Machine Generated Data
Tags
Amazon
created on 2021-12-15
Clarifai
created on 2023-10-15
no person | 98.1 | |
| ||
information | 95.8 | |
| ||
business | 95.4 | |
| ||
facts | 93.4 | |
| ||
text | 92.2 | |
| ||
paper | 91.6 | |
| ||
typography | 90.9 | |
| ||
warning | 90.1 | |
| ||
page | 87.8 | |
| ||
time | 87.6 | |
| ||
bill | 87.6 | |
| ||
data | 85 | |
| ||
signalise | 82.3 | |
| ||
magazine | 81.4 | |
| ||
conceptual | 81.2 | |
| ||
internet | 81.2 | |
| ||
graphic design | 80.5 | |
| ||
newspaper | 78 | |
| ||
sign | 77 | |
| ||
daily | 76.5 | |
|
Imagga
created on 2021-12-15
magazine | 30.1 | |
| ||
sign | 27.1 | |
| ||
product | 24.7 | |
| ||
cereal | 23.2 | |
| ||
paper | 22.8 | |
| ||
business | 21.3 | |
| ||
design | 21 | |
| ||
symbol | 20.9 | |
| ||
creation | 20.5 | |
| ||
facility | 19.9 | |
| ||
breakfast food | 19 | |
| ||
text | 17.5 | |
| ||
icon | 17.4 | |
| ||
message | 16.5 | |
| ||
note | 15.6 | |
| ||
page | 14.9 | |
| ||
graphic | 14.6 | |
| ||
office | 14.5 | |
| ||
card | 14.3 | |
| ||
word | 14.2 | |
| ||
bank | 13.3 | |
| ||
blank | 12.9 | |
| ||
depository | 11.8 | |
| ||
food | 11.4 | |
| ||
document | 11.1 | |
| ||
banner | 11 | |
| ||
letter | 11 | |
| ||
art | 11 | |
| ||
book jacket | 10.8 | |
| ||
reminder | 10.7 | |
| ||
information | 10.6 | |
| ||
notebook | 10.6 | |
| ||
gymnasium | 10.5 | |
| ||
set | 10.2 | |
| ||
template | 10.1 | |
| ||
insulating material | 9.9 | |
| ||
black | 9.6 | |
| ||
drawing | 9.5 | |
| ||
money | 9.4 | |
| ||
safety | 9.2 | |
| ||
building material | 9.2 | |
| ||
finance | 8.5 | |
| ||
athletic facility | 8.4 | |
| ||
jacket | 8.4 | |
| ||
frame | 8.3 | |
| ||
silhouette | 8.3 | |
| ||
element | 8.3 | |
| ||
board | 8.2 | |
| ||
conceptual | 7.9 | |
| ||
holiday | 7.9 | |
| ||
warning | 7.7 | |
| ||
tag | 7.7 | |
| ||
grunge | 7.7 | |
| ||
style | 7.4 | |
| ||
wrapping | 7.4 | |
| ||
year | 7.3 | |
| ||
danger | 7.3 | |
| ||
school | 7.3 | |
| ||
copy | 7.1 | |
| ||
day | 7.1 | |
|
Google
created on 2021-12-15
Publication | 88.1 | |
| ||
Book | 87.6 | |
| ||
Font | 82.3 | |
| ||
Newspaper | 73.1 | |
| ||
Audio equipment | 70.9 | |
| ||
Advertising | 66.2 | |
| ||
Tabloid | 65.8 | |
| ||
Book cover | 65.7 | |
| ||
Paper | 61.5 | |
| ||
Rectangle | 59.9 | |
| ||
Paper product | 58.2 | |
| ||
Magazine | 56.4 | |
| ||
Number | 56.1 | |
| ||
News | 51.3 | |
| ||
Illustration | 50.1 | |
|
Microsoft
created on 2021-12-15
text | 100 | |
| ||
poster | 98.8 | |
| ||
book | 92.4 | |
| ||
design | 83.2 | |
| ||
typography | 70.6 | |
| ||
screenshot | 59.6 | |
| ||
graphic | 58.9 | |
|
Color Analysis
Feature analysis
Amazon
![](https://ids.lib.harvard.edu/ids/iiif/18783788/3,5,718,1017/full/0/native.jpg)
Poster | 97.7% | |
|
Categories
Imagga
text visuals | 51.6% | |
| ||
paintings art | 46.5% | |
| ||
interior objects | 1.2% | |
|
Captions
Microsoft
created on 2021-12-15
text | 92% | |
|
Text analysis
Amazon
![](https://ids.lib.harvard.edu/ids/iiif/18783788/28,399,59,107/full/0/native.jpg)
11
![](https://ids.lib.harvard.edu/ids/iiif/18783788/550,549,119,86/full/0/native.jpg)
RE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/342,635,23,8/full/0/native.jpg)
VON
![](https://ids.lib.harvard.edu/ids/iiif/18783788/83,680,41,9/full/0/native.jpg)
spiegelt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/109,653,11,8/full/0/native.jpg)
ist
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,633,36,9/full/0/native.jpg)
EINIGE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/290,681,25,8/full/0/native.jpg)
Form
![](https://ids.lib.harvard.edu/ids/iiif/18783788/701,610,42,24/full/0/native.jpg)
ME
![](https://ids.lib.harvard.edu/ids/iiif/18783788/550,549,193,86/full/0/native.jpg)
RE KLA ME
![](https://ids.lib.harvard.edu/ids/iiif/18783788/217,654,18,8/full/0/native.jpg)
des
![](https://ids.lib.harvard.edu/ids/iiif/18783788/151,653,60,8/full/0/native.jpg)
Handschrift
![](https://ids.lib.harvard.edu/ids/iiif/18783788/279,106,16,8/full/0/native.jpg)
die
![](https://ids.lib.harvard.edu/ids/iiif/18783788/615,656,44,8/full/0/native.jpg)
Reklame
![](https://ids.lib.harvard.edu/ids/iiif/18783788/679,670,26,8/full/0/native.jpg)
eines
![](https://ids.lib.harvard.edu/ids/iiif/18783788/675,577,61,27/full/0/native.jpg)
KLA
![](https://ids.lib.harvard.edu/ids/iiif/18783788/388,681,33,9/full/0/native.jpg)
seiner
![](https://ids.lib.harvard.edu/ids/iiif/18783788/261,668,17,8/full/0/native.jpg)
der
![](https://ids.lib.harvard.edu/ids/iiif/18783788/713,669,32,9/full/0/native.jpg)
Unter-
![](https://ids.lib.harvard.edu/ids/iiif/18783788/345,680,40,11/full/0/native.jpg)
Umfang
![](https://ids.lib.harvard.edu/ids/iiif/18783788/35,128,34,10/full/0/native.jpg)
Menge
![](https://ids.lib.harvard.edu/ids/iiif/18783788/35,104,16,8/full/0/native.jpg)
Ein
![](https://ids.lib.harvard.edu/ids/iiif/18783788/332,654,20,8/full/0/native.jpg)
Wie
![](https://ids.lib.harvard.edu/ids/iiif/18783788/546,423,135,87/full/0/native.jpg)
TY
![](https://ids.lib.harvard.edu/ids/iiif/18783788/156,680,8,8/full/0/native.jpg)
in
![](https://ids.lib.harvard.edu/ids/iiif/18783788/322,681,19,8/full/0/native.jpg)
und
![](https://ids.lib.harvard.edu/ids/iiif/18783788/734,369,10,26/full/0/native.jpg)
RED.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/528,668,40,11/full/0/native.jpg)
Energie
![](https://ids.lib.harvard.edu/ids/iiif/18783788/241,681,42,9/full/0/native.jpg)
Klarheit,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/161,634,79,10/full/0/native.jpg)
GESTALTUNG
![](https://ids.lib.harvard.edu/ids/iiif/18783788/244,653,77,10/full/0/native.jpg)
Unternehmers.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/84,667,26,8/full/0/native.jpg)
einer
![](https://ids.lib.harvard.edu/ids/iiif/18783788/31,652,289,11/full/0/native.jpg)
Die Reklame ist die Handschrift des Unternehmers.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/248,635,22,8/full/0/native.jpg)
DER
![](https://ids.lib.harvard.edu/ids/iiif/18783788/375,635,28,10/full/0/native.jpg)
MAX
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,633,469,11/full/0/native.jpg)
EINIGE THESEN ZUR GESTALTUNG DER REKLAME VON MAX BURCHARTZ:
![](https://ids.lib.harvard.edu/ids/iiif/18783788/31,652,17,9/full/0/native.jpg)
Die
![](https://ids.lib.harvard.edu/ids/iiif/18783788/614,682,27,10/full/0/native.jpg)
Ware
![](https://ids.lib.harvard.edu/ids/iiif/18783788/243,83,29,11/full/0/native.jpg)
IST
![](https://ids.lib.harvard.edu/ids/iiif/18783788/279,634,55,11/full/0/native.jpg)
REKLAME
![](https://ids.lib.harvard.edu/ids/iiif/18783788/35,81,32,12/full/0/native.jpg)
DIE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/129,679,21,11/full/0/native.jpg)
sich
![](https://ids.lib.harvard.edu/ids/iiif/18783788/277,118,21,8/full/0/native.jpg)
eine
![](https://ids.lib.harvard.edu/ids/iiif/18783788/304,117,46,9/full/0/native.jpg)
vielfache
![](https://ids.lib.harvard.edu/ids/iiif/18783788/480,682,66,11/full/0/native.jpg)
Hochwertige
![](https://ids.lib.harvard.edu/ids/iiif/18783788/159,128,63,12/full/0/native.jpg)
ungeschickt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/693,655,26,10/full/0/native.jpg)
Kraft
![](https://ids.lib.harvard.edu/ids/iiif/18783788/211,119,12,6/full/0/native.jpg)
an
![](https://ids.lib.harvard.edu/ids/iiif/18783788/129,633,24,10/full/0/native.jpg)
ZUR
![](https://ids.lib.harvard.edu/ids/iiif/18783788/207,667,20,10/full/0/native.jpg)
Das
![](https://ids.lib.harvard.edu/ids/iiif/18783788/34,116,316,11/full/0/native.jpg)
Weise vielfache
![](https://ids.lib.harvard.edu/ids/iiif/18783788/35,81,316,14/full/0/native.jpg)
DIE GUTE REKLAME IST BILLIG.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/78,82,48,11/full/0/native.jpg)
GUTE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/450,654,26,10/full/0/native.jpg)
ihren
![](https://ids.lib.harvard.edu/ids/iiif/18783788/34,116,32,10/full/0/native.jpg)
Weise
![](https://ids.lib.harvard.edu/ids/iiif/18783788/734,330,12,34/full/0/native.jpg)
MERZ,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/324,106,26,11/full/0/native.jpg)
jeder
![](https://ids.lib.harvard.edu/ids/iiif/18783788/411,635,90,10/full/0/native.jpg)
BURCHARTZ:
![](https://ids.lib.harvard.edu/ids/iiif/18783788/76,633,45,9/full/0/native.jpg)
THESEN
![](https://ids.lib.harvard.edu/ids/iiif/18783788/283,83,68,13/full/0/native.jpg)
BILLIG.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/229,127,67,14/full/0/native.jpg)
organisierter
![](https://ids.lib.harvard.edu/ids/iiif/18783788/228,116,45,12/full/0/native.jpg)
Wirkung
![](https://ids.lib.harvard.edu/ids/iiif/18783788/80,128,70,11/full/0/native.jpg)
ungeeigneter,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/732,143,13,110/full/0/native.jpg)
WALDHAUSENSTR.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/115,665,81,14/full/0/native.jpg)
Unternehmung.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/220,104,48,12/full/0/native.jpg)
Reklame,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/734,258,11,66/full/0/native.jpg)
HANNOVER,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/599,667,75,13/full/0/native.jpg)
Großzügigkeit
![](https://ids.lib.harvard.edu/ids/iiif/18783788/60,104,44,11/full/0/native.jpg)
geringes
![](https://ids.lib.harvard.edu/ids/iiif/18783788/283,140,18,8/full/0/native.jpg)
Max
![](https://ids.lib.harvard.edu/ids/iiif/18783788/169,680,66,11/full/0/native.jpg)
Sachlichkeit,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/29,678,49,11/full/0/native.jpg)
nehmens
![](https://ids.lib.harvard.edu/ids/iiif/18783788/29,678,628,14/full/0/native.jpg)
nehmens spiegelt sich in Sachlichkeit, Klarheit, Form und Umfang seiner Reklame. Hochwertige Qualitãt der Ware ist
![](https://ids.lib.harvard.edu/ids/iiif/18783788/302,128,49,12/full/0/native.jpg)
Reklame.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/154,116,54,12/full/0/native.jpg)
übersteigt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/546,423,198,89/full/0/native.jpg)
TY PO
![](https://ids.lib.harvard.edu/ids/iiif/18783788/732,32,11,7/full/0/native.jpg)
90
![](https://ids.lib.harvard.edu/ids/iiif/18783788/681,471,62,38/full/0/native.jpg)
PO
![](https://ids.lib.harvard.edu/ids/iiif/18783788/35,104,316,14/full/0/native.jpg)
Ein geringes Maß hochwertiger Reklame, die in jeder
![](https://ids.lib.harvard.edu/ids/iiif/18783788/386,665,85,16/full/0/native.jpg)
Qualitatspflege,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/305,140,45,8/full/0/native.jpg)
Burchartz.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/35,116,509,313/full/0/native.jpg)
Menge M MERZI Qualitãt ungeeigneter, verrät, übersteigt ungeschickt an Wirkung organisierter eine Max Reklame. Burchartz.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/29,665,716,16/full/0/native.jpg)
Fähigkeit einer Unternehmung. Das Maß der Leistungsfähigkeit, Qualitatspflege, Solidität, Energie und Großzügigkeit eines Unter-
![](https://ids.lib.harvard.edu/ids/iiif/18783788/36,160,126,217/full/0/native.jpg)
M
![](https://ids.lib.harvard.edu/ids/iiif/18783788/332,654,413,12/full/0/native.jpg)
Wie die Handschrift ihren UrheDer, 80 verrät die Reklame Art. Kraft und
![](https://ids.lib.harvard.edu/ids/iiif/18783788/143,104,68,14/full/0/native.jpg)
hochwertiger
![](https://ids.lib.harvard.edu/ids/iiif/18783788/732,124,14,271/full/0/native.jpg)
RED. MERZ, HANNOVER, WALDHAUSENSTR. 5"
![](https://ids.lib.harvard.edu/ids/iiif/18783788/117,117,32,9/full/0/native.jpg)
verrät,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/477,669,44,9/full/0/native.jpg)
Solidität,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/555,656,30,9/full/0/native.jpg)
verrät
![](https://ids.lib.harvard.edu/ids/iiif/18783788/29,665,50,11/full/0/native.jpg)
Fähigkeit
![](https://ids.lib.harvard.edu/ids/iiif/18783788/72,116,40,9/full/0/native.jpg)
Qualitãt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/668,656,18,9/full/0/native.jpg)
Art.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/234,668,21,8/full/0/native.jpg)
Maß
![](https://ids.lib.harvard.edu/ids/iiif/18783788/484,655,44,11/full/0/native.jpg)
UrheDer,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/283,666,99,13/full/0/native.jpg)
Leistungsfähigkeit,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/536,658,12,6/full/0/native.jpg)
80
![](https://ids.lib.harvard.edu/ids/iiif/18783788/64,121,480,307/full/0/native.jpg)
MERZI
![](https://ids.lib.harvard.edu/ids/iiif/18783788/734,124,9,15/full/0/native.jpg)
5"
![](https://ids.lib.harvard.edu/ids/iiif/18783788/1,81,752,941/full/0/native.jpg)
DIE GUTE REKLAME IST BILLIG.
Ein geringes Maß hochwertiger Reklame, die in jeder
Weise Qualität verrät, übersteigt an Wirkung oine vielfache
Menge ungeeigneter, ungeschickt organisierter Reklame.
Max Burchartz.
MERZ
11
TY PO
RE
KLA
ME
EINIGE THESEN ZUR GESTALTUNG DER REKLAME VON MAX BURCHARTZ:
Die Reklame ist die Handschrift des Unternehmers. Wie die Handschrift ihren Urheber, so verrät die Reklame Art, Kraft und
Fähigkeit oiner Unternehmung. Das Maß der Leistungsfåhigkeit, Qualitătspflege, Solidität, Energie und Großzügigkeit eines Unter-
nehmens spiegelt sich in Sachlichkeit, Klarheit, Form und Umfang seiner Reklame. Hochwertige Qualität der Ware ist erste Bedingung
des Erfolges. Die zweite: Geeignete Absatzorganisation; deren unentbehrlicher Faktor ist gute Reklame. Die gute Reklame verwendet
moderno Mittel. Wer reist heute in einer Kutsche? Gute Reklame bedient sich neuester zeitgemäßer Erfindungen als neuer Werk-
zeuge der Mitteilung. Wesentlich ist die Neuartigkeit der Formengebung. Abgeleierte banale Formen der Sprache und künstlerischen
Gestaltung müssen vermieden werden.
Zitiert aus Gestaltung der Reklame, Bochum, Bongardstrasse 15
DIE GUTE REKLAME
ist sachlich, ist klar und knapp, verwendet moderne Mittel, hat Schlagkraft der Form, ist billig.
MAX BURCHARTZ.
WERBEN SIE BITTE FÜR MER Z.
Telikan-Nummer.
Merzrolief von Kurt Schwitters siehe Saite 91
Signetentwurf für Adolf
Rothenberg
RED. MERZ, HANNOVER, WALDHAUSENSTR. 5 II.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/37,81,40,18/full/0/native.jpg)
DIE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/80,84,51,15/full/0/native.jpg)
GUTE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/140,84,97,16/full/0/native.jpg)
REKLAME
![](https://ids.lib.harvard.edu/ids/iiif/18783788/245,85,32,15/full/0/native.jpg)
IST
![](https://ids.lib.harvard.edu/ids/iiif/18783788/285,85,70,15/full/0/native.jpg)
BILLIG.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/34,104,24,16/full/0/native.jpg)
Ein
![](https://ids.lib.harvard.edu/ids/iiif/18783788/62,104,48,16/full/0/native.jpg)
geringes
![](https://ids.lib.harvard.edu/ids/iiif/18783788/115,106,25,13/full/0/native.jpg)
Maß
![](https://ids.lib.harvard.edu/ids/iiif/18783788/146,107,69,14/full/0/native.jpg)
hochwertiger
![](https://ids.lib.harvard.edu/ids/iiif/18783788/222,107,51,14/full/0/native.jpg)
Reklame,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/280,107,19,13/full/0/native.jpg)
die
![](https://ids.lib.harvard.edu/ids/iiif/18783788/307,107,12,12/full/0/native.jpg)
in
![](https://ids.lib.harvard.edu/ids/iiif/18783788/326,107,30,14/full/0/native.jpg)
jeder
![](https://ids.lib.harvard.edu/ids/iiif/18783788/36,115,36,15/full/0/native.jpg)
Weise
![](https://ids.lib.harvard.edu/ids/iiif/18783788/76,115,47,16/full/0/native.jpg)
Qualität
![](https://ids.lib.harvard.edu/ids/iiif/18783788/120,115,39,17/full/0/native.jpg)
verrät,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/156,116,59,16/full/0/native.jpg)
übersteigt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/213,121,15,10/full/0/native.jpg)
an
![](https://ids.lib.harvard.edu/ids/iiif/18783788/230,116,47,16/full/0/native.jpg)
Wirkung
![](https://ids.lib.harvard.edu/ids/iiif/18783788/279,119,25,12/full/0/native.jpg)
oine
![](https://ids.lib.harvard.edu/ids/iiif/18783788/306,116,49,16/full/0/native.jpg)
vielfache
![](https://ids.lib.harvard.edu/ids/iiif/18783788/36,129,38,15/full/0/native.jpg)
Menge
![](https://ids.lib.harvard.edu/ids/iiif/18783788/82,127,73,18/full/0/native.jpg)
ungeeigneter,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/161,128,65,17/full/0/native.jpg)
ungeschickt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/231,128,68,17/full/0/native.jpg)
organisierter
![](https://ids.lib.harvard.edu/ids/iiif/18783788/305,130,50,13/full/0/native.jpg)
Reklame.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/286,142,21,12/full/0/native.jpg)
Max
![](https://ids.lib.harvard.edu/ids/iiif/18783788/308,142,47,13/full/0/native.jpg)
Burchartz.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/1,129,511,275/full/0/native.jpg)
MERZ
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,404,61,108/full/0/native.jpg)
11
![](https://ids.lib.harvard.edu/ids/iiif/18783788/533,412,151,112/full/0/native.jpg)
TY
![](https://ids.lib.harvard.edu/ids/iiif/18783788/678,466,74,69/full/0/native.jpg)
PO
![](https://ids.lib.harvard.edu/ids/iiif/18783788/542,545,146,102/full/0/native.jpg)
RE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/678,579,62,29/full/0/native.jpg)
KLA
![](https://ids.lib.harvard.edu/ids/iiif/18783788/703,612,46,27/full/0/native.jpg)
ME
![](https://ids.lib.harvard.edu/ids/iiif/18783788/33,635,40,13/full/0/native.jpg)
EINIGE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/78,635,48,13/full/0/native.jpg)
THESEN
![](https://ids.lib.harvard.edu/ids/iiif/18783788/131,635,27,14/full/0/native.jpg)
ZUR
![](https://ids.lib.harvard.edu/ids/iiif/18783788/162,636,83,13/full/0/native.jpg)
GESTALTUNG
![](https://ids.lib.harvard.edu/ids/iiif/18783788/250,636,26,13/full/0/native.jpg)
DER
![](https://ids.lib.harvard.edu/ids/iiif/18783788/347,633,27,17/full/0/native.jpg)
VON
![](https://ids.lib.harvard.edu/ids/iiif/18783788/377,637,31,12/full/0/native.jpg)
MAX
![](https://ids.lib.harvard.edu/ids/iiif/18783788/413,637,92,13/full/0/native.jpg)
BURCHARTZ:
![](https://ids.lib.harvard.edu/ids/iiif/18783788/30,651,30,16/full/0/native.jpg)
Die
![](https://ids.lib.harvard.edu/ids/iiif/18783788/57,654,49,12/full/0/native.jpg)
Reklame
![](https://ids.lib.harvard.edu/ids/iiif/18783788/113,652,17,16/full/0/native.jpg)
ist
![](https://ids.lib.harvard.edu/ids/iiif/18783788/153,655,63,12/full/0/native.jpg)
Handschrift
![](https://ids.lib.harvard.edu/ids/iiif/18783788/219,655,22,12/full/0/native.jpg)
des
![](https://ids.lib.harvard.edu/ids/iiif/18783788/246,655,79,13/full/0/native.jpg)
Unternehmers.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/334,655,23,13/full/0/native.jpg)
Wie
![](https://ids.lib.harvard.edu/ids/iiif/18783788/452,657,29,12/full/0/native.jpg)
ihren
![](https://ids.lib.harvard.edu/ids/iiif/18783788/487,654,49,16/full/0/native.jpg)
Urheber,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/537,654,29,16/full/0/native.jpg)
so
![](https://ids.lib.harvard.edu/ids/iiif/18783788/565,654,29,17/full/0/native.jpg)
verrät
![](https://ids.lib.harvard.edu/ids/iiif/18783788/669,657,22,13/full/0/native.jpg)
Art,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/696,657,28,12/full/0/native.jpg)
Kraft
![](https://ids.lib.harvard.edu/ids/iiif/18783788/728,658,22,12/full/0/native.jpg)
und
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,667,52,14/full/0/native.jpg)
Fähigkeit
![](https://ids.lib.harvard.edu/ids/iiif/18783788/86,668,29,12/full/0/native.jpg)
oiner
![](https://ids.lib.harvard.edu/ids/iiif/18783788/118,668,82,14/full/0/native.jpg)
Unternehmung.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/208,668,24,13/full/0/native.jpg)
Das
![](https://ids.lib.harvard.edu/ids/iiif/18783788/263,669,20,13/full/0/native.jpg)
der
![](https://ids.lib.harvard.edu/ids/iiif/18783788/286,668,100,16/full/0/native.jpg)
Leistungsfåhigkeit,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/390,669,84,15/full/0/native.jpg)
Qualitătspflege,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/478,667,53,17/full/0/native.jpg)
Solidität,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/530,667,42,17/full/0/native.jpg)
Energie
![](https://ids.lib.harvard.edu/ids/iiif/18783788/601,671,76,14/full/0/native.jpg)
Großzügigkeit
![](https://ids.lib.harvard.edu/ids/iiif/18783788/680,671,31,12/full/0/native.jpg)
eines
![](https://ids.lib.harvard.edu/ids/iiif/18783788/715,671,36,12/full/0/native.jpg)
Unter-
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,681,51,12/full/0/native.jpg)
nehmens
![](https://ids.lib.harvard.edu/ids/iiif/18783788/85,681,45,14/full/0/native.jpg)
spiegelt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/131,682,24,13/full/0/native.jpg)
sich
![](https://ids.lib.harvard.edu/ids/iiif/18783788/171,682,70,13/full/0/native.jpg)
Sachlichkeit,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/243,681,46,15/full/0/native.jpg)
Klarheit,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/291,682,30,13/full/0/native.jpg)
Form
![](https://ids.lib.harvard.edu/ids/iiif/18783788/347,682,43,14/full/0/native.jpg)
Umfang
![](https://ids.lib.harvard.edu/ids/iiif/18783788/391,682,35,13/full/0/native.jpg)
seiner
![](https://ids.lib.harvard.edu/ids/iiif/18783788/483,681,68,16/full/0/native.jpg)
Hochwertige
![](https://ids.lib.harvard.edu/ids/iiif/18783788/615,684,31,12/full/0/native.jpg)
Ware
![](https://ids.lib.harvard.edu/ids/iiif/18783788/662,684,29,12/full/0/native.jpg)
erste
![](https://ids.lib.harvard.edu/ids/iiif/18783788/692,683,58,16/full/0/native.jpg)
Bedingung
![](https://ids.lib.harvard.edu/ids/iiif/18783788/56,694,48,15/full/0/native.jpg)
Erfolges.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/132,694,38,14/full/0/native.jpg)
zweite:
![](https://ids.lib.harvard.edu/ids/iiif/18783788/173,695,57,15/full/0/native.jpg)
Geeignete
![](https://ids.lib.harvard.edu/ids/iiif/18783788/232,696,108,14/full/0/native.jpg)
Absatzorganisation;
![](https://ids.lib.harvard.edu/ids/iiif/18783788/342,696,32,12/full/0/native.jpg)
deren
![](https://ids.lib.harvard.edu/ids/iiif/18783788/377,696,85,13/full/0/native.jpg)
unentbehrlicher
![](https://ids.lib.harvard.edu/ids/iiif/18783788/464,696,36,14/full/0/native.jpg)
Faktor
![](https://ids.lib.harvard.edu/ids/iiif/18783788/516,694,25,17/full/0/native.jpg)
gute
![](https://ids.lib.harvard.edu/ids/iiif/18783788/695,698,56,12/full/0/native.jpg)
verwendet
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,708,48,12/full/0/native.jpg)
moderno
![](https://ids.lib.harvard.edu/ids/iiif/18783788/83,707,34,14/full/0/native.jpg)
Mittel.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/125,708,25,13/full/0/native.jpg)
Wer
![](https://ids.lib.harvard.edu/ids/iiif/18783788/152,708,25,13/full/0/native.jpg)
reist
![](https://ids.lib.harvard.edu/ids/iiif/18783788/179,709,32,12/full/0/native.jpg)
heute
![](https://ids.lib.harvard.edu/ids/iiif/18783788/231,709,29,13/full/0/native.jpg)
einer
![](https://ids.lib.harvard.edu/ids/iiif/18783788/263,709,52,13/full/0/native.jpg)
Kutsche?
![](https://ids.lib.harvard.edu/ids/iiif/18783788/323,709,28,13/full/0/native.jpg)
Gute
![](https://ids.lib.harvard.edu/ids/iiif/18783788/404,709,42,13/full/0/native.jpg)
bedient
![](https://ids.lib.harvard.edu/ids/iiif/18783788/474,708,50,18/full/0/native.jpg)
neuester
![](https://ids.lib.harvard.edu/ids/iiif/18783788/524,709,68,17/full/0/native.jpg)
zeitgemäßer
![](https://ids.lib.harvard.edu/ids/iiif/18783788/594,710,64,15/full/0/native.jpg)
Erfindungen
![](https://ids.lib.harvard.edu/ids/iiif/18783788/661,711,18,12/full/0/native.jpg)
als
![](https://ids.lib.harvard.edu/ids/iiif/18783788/681,712,33,11/full/0/native.jpg)
neuer
![](https://ids.lib.harvard.edu/ids/iiif/18783788/716,710,34,13/full/0/native.jpg)
Werk-
![](https://ids.lib.harvard.edu/ids/iiif/18783788/32,723,34,13/full/0/native.jpg)
zeuge
![](https://ids.lib.harvard.edu/ids/iiif/18783788/87,721,57,14/full/0/native.jpg)
Mitteilung.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/150,722,60,13/full/0/native.jpg)
Wesentlich
![](https://ids.lib.harvard.edu/ids/iiif/18783788/253,722,66,15/full/0/native.jpg)
Neuartigkeit
![](https://ids.lib.harvard.edu/ids/iiif/18783788/343,722,85,15/full/0/native.jpg)
Formengebung.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/434,723,63,14/full/0/native.jpg)
Abgeleierte
![](https://ids.lib.harvard.edu/ids/iiif/18783788/498,721,39,17/full/0/native.jpg)
banale
![](https://ids.lib.harvard.edu/ids/iiif/18783788/539,721,42,18/full/0/native.jpg)
Formen
![](https://ids.lib.harvard.edu/ids/iiif/18783788/603,724,46,14/full/0/native.jpg)
Sprache
![](https://ids.lib.harvard.edu/ids/iiif/18783788/672,724,78,12/full/0/native.jpg)
künstlerischen
![](https://ids.lib.harvard.edu/ids/iiif/18783788/31,735,61,15/full/0/native.jpg)
Gestaltung
![](https://ids.lib.harvard.edu/ids/iiif/18783788/95,736,43,12/full/0/native.jpg)
müssen
![](https://ids.lib.harvard.edu/ids/iiif/18783788/141,735,56,13/full/0/native.jpg)
vermieden
![](https://ids.lib.harvard.edu/ids/iiif/18783788/200,736,43,12/full/0/native.jpg)
werden.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/400,736,34,13/full/0/native.jpg)
Zitiert
![](https://ids.lib.harvard.edu/ids/iiif/18783788/436,738,22,11/full/0/native.jpg)
aus
![](https://ids.lib.harvard.edu/ids/iiif/18783788/598,737,48,14/full/0/native.jpg)
Bochum,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/649,737,84,14/full/0/native.jpg)
Bongardstrasse
![](https://ids.lib.harvard.edu/ids/iiif/18783788/735,738,13,12/full/0/native.jpg)
15
![](https://ids.lib.harvard.edu/ids/iiif/18783788/45,916,49,14/full/0/native.jpg)
sachlich,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/108,916,22,13/full/0/native.jpg)
klar
![](https://ids.lib.harvard.edu/ids/iiif/18783788/152,917,38,14/full/0/native.jpg)
knapp,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/245,917,49,12/full/0/native.jpg)
moderne
![](https://ids.lib.harvard.edu/ids/iiif/18783788/293,917,34,14/full/0/native.jpg)
Mittel,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/326,917,19,12/full/0/native.jpg)
hat
![](https://ids.lib.harvard.edu/ids/iiif/18783788/343,917,63,15/full/0/native.jpg)
Schlagkraft
![](https://ids.lib.harvard.edu/ids/iiif/18783788/426,918,32,13/full/0/native.jpg)
Form,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/471,915,31,17/full/0/native.jpg)
billig.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/425,924,81,19/full/0/native.jpg)
BURCHARTZ.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/31,995,81,15/full/0/native.jpg)
WERBEN
![](https://ids.lib.harvard.edu/ids/iiif/18783788/120,996,32,14/full/0/native.jpg)
SIE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/159,996,53,14/full/0/native.jpg)
BITTE
![](https://ids.lib.harvard.edu/ids/iiif/18783788/220,993,38,17/full/0/native.jpg)
FÜR
![](https://ids.lib.harvard.edu/ids/iiif/18783788/268,993,38,19/full/0/native.jpg)
MER
![](https://ids.lib.harvard.edu/ids/iiif/18783788/310,993,13,19/full/0/native.jpg)
Z.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/342,993,162,29/full/0/native.jpg)
Telikan-Nummer.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/547,1008,47,11/full/0/native.jpg)
Merzrolief
![](https://ids.lib.harvard.edu/ids/iiif/18783788/594,1010,18,9/full/0/native.jpg)
von
![](https://ids.lib.harvard.edu/ids/iiif/18783788/614,1008,21,11/full/0/native.jpg)
Kurt
![](https://ids.lib.harvard.edu/ids/iiif/18783788/636,1008,49,11/full/0/native.jpg)
Schwitters
![](https://ids.lib.harvard.edu/ids/iiif/18783788/686,1008,26,11/full/0/native.jpg)
siehe
![](https://ids.lib.harvard.edu/ids/iiif/18783788/714,1008,24,11/full/0/native.jpg)
Saite
![](https://ids.lib.harvard.edu/ids/iiif/18783788/737,1008,10,10/full/0/native.jpg)
91
![](https://ids.lib.harvard.edu/ids/iiif/18783788/358,845,17,64/full/0/native.jpg)
Signetentwurf
![](https://ids.lib.harvard.edu/ids/iiif/18783788/357,829,17,17/full/0/native.jpg)
für
![](https://ids.lib.harvard.edu/ids/iiif/18783788/357,799,16,29/full/0/native.jpg)
Adolf
![](https://ids.lib.harvard.edu/ids/iiif/18783788/498,753,13,54/full/0/native.jpg)
Rothenberg
![](https://ids.lib.harvard.edu/ids/iiif/18783788/737,370,12,29/full/0/native.jpg)
RED.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/736,331,14,37/full/0/native.jpg)
MERZ,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/735,259,16,70/full/0/native.jpg)
HANNOVER,
![](https://ids.lib.harvard.edu/ids/iiif/18783788/734,145,16,112/full/0/native.jpg)
WALDHAUSENSTR.
![](https://ids.lib.harvard.edu/ids/iiif/18783788/736,135,12,9/full/0/native.jpg)
5
![](https://ids.lib.harvard.edu/ids/iiif/18783788/734,121,18,17/full/0/native.jpg)
II.