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Human Generated Data

Title

Untitled (Heinz ketchup display at Public Market, Sarasota)

Date

1956

People

Artist: Joseph Janney Steinmetz, American 1905 - 1985

Classification

Photographs

Credit Line

Harvard Art Museums/Fogg Museum, Transfer from the Carpenter Center for the Visual Arts, American Professional Photographers Collection, 4.2002.7483

Copyright

© Estate of Joseph Janney Steinmetz

Human Generated Data

Title

Untitled (Heinz ketchup display at Public Market, Sarasota)

People

Artist: Joseph Janney Steinmetz, American 1905 - 1985

Date

1956

Classification

Photographs

Credit Line

Harvard Art Museums/Fogg Museum, Transfer from the Carpenter Center for the Visual Arts, American Professional Photographers Collection, 4.2002.7483

Copyright

© Estate of Joseph Janney Steinmetz

Machine Generated Data

Tags

Amazon
created on 2022-01-09

Interior Design 96.9
Indoors 96.9
Room 93.2
Metropolis 91.9
Building 91.9
Urban 91.9
City 91.9
Town 91.9
Theater 82.3
Auditorium 79.6
Hall 79.6
Lighting 73.8
Shop 69.6
Architecture 65.9
Advertisement 58.5
Screen 55.3
Electronics 55.3

Clarifai
created on 2023-10-25

many 97.5
crowd 96.5
people 94.9
no person 93.5
city 92.2
one 90.7
monochrome 89.7
group 87.4
architecture 85.2
vehicle 84
building 82.1
desktop 81.4
spectator 80.1
stadium 79.5
group together 79.3
street 78.9
outdoors 77.5
pattern 76.4
travel 75.8
man 75.7

Imagga
created on 2022-01-09

city 49
architecture 34
building 32.4
buildings 32.1
urban 31.4
cityscape 31.2
center 28.9
aerial 26.2
travel 26
skyline 25.6
town 25
tower 24.2
downtown 24
landmark 22.6
tourism 20.6
skyscraper 19.7
famous 18.6
sky 18.5
panorama 18.1
street 17.5
scene 17.3
landscape 16.4
business 15.8
web site 15.7
night 15.1
old 14.6
tourist 14.6
structure 14.6
business district 14.3
transportation 13.4
facility 13.2
high 13
construction 12.8
station 12.4
destination 12.2
exterior 12
supermarket 11.8
roof 11.7
skyscrapers 10.7
office 10.7
above 10.6
modern 10.5
speedway 10.3
monument 10.3
lights 10.2
church 10.2
top 10.1
roofs 9.8
river 9.8
bridge 9.8
grocery store 9.6
terminal 9.5
capital 9.5
road 9
vacation 9
financial 8.9
new 8.9
scenic 8.8
china 8.5
racetrack 8.3
square 8.1
window 8
railway station 7.9
athletic facility 7.9
cities 7.8
intersection 7.8
district 7.8
houses 7.7
us 7.7
area 7.6
united 7.6
bay 7.5
trip 7.5
dark 7.5
technology 7.4
light 7.3
transport 7.3
world 7.2
marketplace 7.2
holiday 7.2
university 7.1
map 7

Google
created on 2022-01-09

Microsoft
created on 2022-01-09

text 99.3
black and white 77.8

Color Analysis

Feature analysis

Amazon

Poster

Clarifai

Building
Window

AWS Rekognition

Poster 58.5%

Categories

Imagga
created on 2022-01-09

streetview architecture 87.7%
paintings art 8%
text visuals 3.1%

Captions

Microsoft
created by unknown on 2022-01-09

a large building in the background 72.4%
a large building 70%
a large building with many windows 64.7%

Clarifai

Created by general-english-image-caption-clip on 2025-07-15

theater was a theater built by the city.

Salesforce

Created by general-english-image-caption-blip on 2025-05-03

a photograph of a large display case with a large display of food

OpenAI GPT

Created by gpt-4o-2024-11-20 on 2025-06-09

This is a black-and-white negative image of a grocery store display area. The image captures an elaborate promotional setup featuring Heinz ketchup. Large banners hanging above indicate a contest with "$30,000 in prizes." The display includes bottles of Heinz ketchup prominently arranged, surrounded by other food products such as fresh produce and groceries. The floor is patterned, and shelves in the background contain various items typical of a grocery store. There are signs with text promoting the contest, inviting customers to "Name the dish." Overall, the scene emphasizes marketing efforts for Heinz products.

Created by gpt-4o-2024-08-06 on 2025-06-09

The image is a black and white negative photograph of a grocery store display. The display is promoting a contest by Heinz, with a large banner overhead advertising "$30,000 in Prizes". In the center of the display are large bottles of Heinz Ketchup, both real bottles and oversized display versions. Around the center, there are various food products arranged neatly, including what looks like loaves of bread and other packaged goods.

In addition to the prominently displayed ketchup bottles, there are signs that appear to be part of the contest, inviting customers to "Enter Heinz $30,000.00 Ketchup Contest" and "Name the Dish". Other visible products in the display include canned goods and possibly other condiments. The store's interior includes a tiled floor and rows of shelving in the background, filled with other grocery items. The overall scene showcases product marketing and promotional efforts typical of mid-20th century grocery stores.

Anthropic Claude

Created by anthropic.claude-3-haiku-20240307-v1:0 on 2025-06-14

The image shows the interior of a grocery store or supermarket. The shelves are stocked with various food and household items, and there are large signs advertising a "$30,000 in prizes" promotion. The store appears to be well-lit, with a high ceiling and a grid-like pattern of lights overhead. The overall scene has a vintage or historical feel, suggesting this image was likely taken some time in the past.

Created by us.anthropic.claude-3-opus-20240229-v1:0 on 2025-06-14

The black and white image shows a large display of Heinz products, likely in a grocery store. The display features banners advertising "30,000 in prizes" and various Heinz products like ketchup, pickles, and vinegar arranged on shelves. The shelves are stocked with hundreds of bottles and jars. The overall display takes up a significant amount of floor space in what appears to be the interior of a store.

Created by us.anthropic.claude-3-5-sonnet-20241022-v2:0 on 2025-06-14

This appears to be a vintage black and white photograph of a grocery store or market display, likely from the mid-20th century. The image shows promotional signage advertising "$3,000 in prizes" and appears to be featuring Heinz products. There's a large display setup with what looks like product arrangements and promotional materials. The ceiling shows typical retail lighting fixtures of the era. The overall layout suggests this is a promotional contest or special display area within a store, with various products neatly arranged on shelves and display areas. The image has a reference number "418 43-A" visible at the bottom, suggesting it may be part of a larger collection of documentary photographs.

Meta Llama

Created by us.meta.llama3-2-11b-instruct-v1:0 on 2025-06-05

The image depicts a grocery store with a prominent display of Heinz ketchup products and a sign advertising a contest. The store's interior features various products on shelves, including canned goods, beverages, and snacks. A large display case in the center of the image showcases multiple bottles of Heinz ketchup, with a sign above it reading "$30,000 IN PRIZES" and another sign below it that says "ENTER HEINZ $30,000.00 NAME THE DISH KETCHUP CONTEST." The background of the image shows the store's ceiling and walls, as well as other products and signs on the shelves.

The overall atmosphere of the image suggests a promotional event or contest being held at the grocery store, likely to encourage customers to purchase Heinz ketchup products and participate in the contest. The use of bright colors and eye-catching signs draws attention to the display and creates a sense of excitement and energy.

Created by us.meta.llama3-2-90b-instruct-v1:0 on 2025-06-05

The image depicts a black-and-white photograph of a grocery store display featuring Heinz ketchup. The display is prominently centered in the image, with a large banner above it that reads "30,000 IN PRIZES" on either side. The display itself showcases numerous bottles of Heinz ketchup arranged in a visually appealing manner.

In the foreground, there are several signs and advertisements for the contest, including one that reads "ENTER HEINZ $30,000.00 NAME THE DISH KETCHUP CONTEST" and another that displays the number "41845-A." The background of the image features shelves stocked with various food items, as well as a checkered floor and a ceiling with exposed ductwork.

Overall, the image appears to be a promotional photograph for the Heinz ketchup contest, showcasing the display and encouraging customers to participate.

Amazon Nova

Created by amazon.nova-lite-v1:0 on 2025-06-03

The image is a black-and-white photograph of a supermarket display featuring Heinz ketchup bottles. The bottles are arranged in a large, visually striking display that spans across multiple shelves. The display prominently features the text "$30,000 in Prizes" on banners hanging above the bottles, indicating a promotional contest or giveaway. The bottles are stacked in various configurations, creating a visually appealing and eye-catching display.

In the background, there are additional shelves with other products, but the focus remains on the Heinz ketchup bottles. The photograph captures the essence of a promotional event within a supermarket, aiming to attract customers with the promise of prizes. The overall setting is a typical supermarket environment, with the display prominently positioned in the store.

Created by amazon.nova-pro-v1:0 on 2025-06-03

A black-and-white photograph of a grocery store displays a variety of products, including canned goods, bottles, and boxes. The store is well-organized, with shelves and displays arranged neatly. The ceiling has a grid-like structure with lights, and the floor has a checkered pattern. There are also posters and banners with text and numbers, possibly indicating promotions or sales. The image has a vintage feel, suggesting it was taken in the past.

Google Gemini

Created by gemini-2.0-flash-lite on 2025-05-01

Here is a description of the image:

This is a black and white negative image taken inside of a grocery store. The perspective is from the front, looking at the end of an aisle, showcasing a display of products, likely for produce and meat.

Here's what we can observe:

  • Display: At the forefront, there are displays of produce and meat.
  • Signage: There are promotional banners hanging across the aisle, promoting "$30,000 in prizes." There is a promotion for a Heinz ketchup contest offering a $30,000 prize.
  • Products: The display contains what appears to be tomato products.

The overall atmosphere suggests a well-stocked grocery store with promotions and deals, potentially during a sales event.

Created by gemini-2.0-flash on 2025-05-01

Here is a description of the image:

This is a black and white interior shot of a grocery store, specifically an aisle promoting Heinz ketchup. Overhead, banners declare "$30,000 in Prizes" for a contest, leading the eye to a display in the center of the aisle.

The display features a structure resembling a house or building made out of Heinz ketchup bottles and other items, with a checkerboard pattern on its base. Signs provide information on a "Name the Dish Ketchup Contest" by Heinz, advertised in conjunction with McCall's and Life magazines. There are also price signs for items like "Pork Chops" and "Catsup."

Above the display, the shelves are stocked with various grocery items. The ceiling of the store, with its lighting fixtures and structural elements, is visible at the top of the frame. A handwritten number, "41845-A," is visible on the bottom of the image, and some text is on the right-hand side.

Mistral Pixtral

Created by us.mistral.pixtral-large-2502-v1:0 on 2025-06-02

The image depicts a supermarket display from a bygone era, likely the mid-20th century, featuring a promotional setup for Heinz ketchup. The display is elaborate and eye-catching, with a central structure resembling a large bottle of Heinz ketchup. Surrounding this central structure are numerous smaller ketchup bottles arranged in a decorative manner.

Key elements of the display include:

  1. Central Ketchup Bottle Structure: The main attraction is a large, towering replica of a Heinz ketchup bottle, prominently placed in the center.
  2. Surrounding Bottles: Smaller ketchup bottles are arranged in a cascading pattern around the central structure, creating a visually appealing and abundant display.
  3. Signage: There are multiple signs promoting a contest or sweepstakes. One sign reads "30,000 in Prizes," indicating a significant promotional event. Another sign encourages customers to "Enter Heinz Ketchup Contest" and "Name the Dish," suggesting a marketing campaign to engage consumers.
  4. Additional Products: The display is situated within a larger supermarket setting, with various other products visible in the background, including canned goods and other grocery items.
  5. Decorative Elements: The display is adorned with decorative elements, such as checkered patterns and possibly artificial greenery, adding to its visual appeal.

Overall, the image captures a nostalgic moment in retail history, showcasing a creative and elaborate promotional effort by Heinz to attract customers and increase brand engagement.

Qwen

Created by Qwen/Qwen2.5-VL-7B-Instruct on 2025-07-24

The image is a black-and-white photograph that appears to depict a promotional display inside a store. The central focus is a large display featuring numerous small containers, likely representing entries for a contest. Signage above the display states "30,000 IN PRIZES," indicating a sweepstakes or promotion. There are also signs that read "H.W. HEINZ KETCHUP CONTEST" and "NAME THE DISH" along with the prize amount of $30,000.

The display is designed to resemble a grocery store setting, with shelves and a checkered pattern that mimics a typical store display. The items in the display are neatly arranged, and the overall scene conveys a sense of organized activity, likely promoting the contest. The image captures a moment from the past, as the style and quality of the photograph suggest it was taken during the mid-20th century.

Created by Qwen/Qwen2.5-VL-72B-Instruct on 2025-07-24

This is a black-and-white photograph of a store display featuring Heinz ketchup. The display is set up in a grocery store aisle, showcasing numerous bottles of Heinz ketchup arranged in various patterns. The display is decorated with promotional banners that read "$30,000 in prizes." The ketchup bottles are arranged in stacks and rows, with some placed on a checkered patterned platform. There are also advertisements and signs promoting the "$30,000 Name the Dish Ketchup Contest." The background shows shelves filled with other grocery items, and the ceiling has a grid pattern with lights. The image has a retro feel, suggesting it might be from the mid-20th century.

Text analysis

Amazon

CONTEST
TOMATOES
30,000
KETCHUP CONTEST
PRIZES
GRAPES
99
KETCHUP
THE
ENTER
IN
ENTER HEINZ
LIFE
HEINZ
SOFT
DISH
30,000.00
TOMATO
APPLES
True
FROZEN
ATOES
FOOD
SEA FOOD
CATSUP
SEA
DRINKS
TTUC
41845-A
PLES
PORK
STORE
49
SUPPLIES DRINKS
"NAME THE DISH
BAKING SOFT
SUPPLIES
McCalls
FROZEN BROCCOLA
PORK CROPS -59
Story True
GET
XXI APPLES 29
-59
29
CROPS
BAKING
YOUR
"NAME
IN PAIZES
BROCCOLA
Story
Height CATSUP 29
PORK CHOP -55
-55
XXI
XXX APPLES 2L
GET YOUR CHIRY BOOKS DES THUS STORE
75
2L
Frains GRICKEN 49
CHICKEN
DOL
CHIRY
House CATSUP 75
D
MEIX
fore CHICKEN 49
TOMATE
As
MJ17--YT37--X
PICTOREET
PAIZES
THUS
BOOKS
3000000
CHOP
3
Height
As Trus Sdore LIFE
XXX
Sdore
DES
House
RETOHA
Trus
fore
Frains GRICKEN

Google

30,000 e IN PRIZES 99 BAKINO SOFT SOPLIES DRIMKS FROZIN BROCCOLI ATOES PPLES ETTUC eTS SEA FOOD GRAPES TOMATOES IN PRIZES 30,000 MEN TOMAT KEH HEIN? CMAO TOMATO KETCHUP 4ir CATSP 25 ORS CHOPS 59 w CATSP S ARK CRS 59 Y AMES 2 XK APPIES 22 ENTER HEINZ $30,000.00 NAME THE DISH A se T Story nd LrE KETCHUP CONTEST IN FRAZES McCall's Ki LIFE Story GET YOUR CNTRY DLAHIK THE TORE 41845-A 0000
30,000
e
IN
PRIZES
99
BAKINO
SOFT
SOPLIES
DRIMKS
FROZIN
BROCCOLI
ATOES
PPLES
ETTUC
eTS
SEA
FOOD
GRAPES
TOMATOES
MEN
TOMAT
KEH
HEIN?
CMAO
TOMATO
KETCHUP
4ir
CATSP
25
ORS
CHOPS
59
w
S
ARK
CRS
Y
AMES
2
XK
APPIES
22
ENTER
HEINZ
$30,000.00
NAME
THE
DISH
A
se
T
Story
nd
LrE
CONTEST
FRAZES
McCall's
Ki
LIFE
GET
YOUR
CNTRY
DLAHIK
TORE
41845-A
0000