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Human Generated Data

Title

Untitled (Heinz ketchup display at Publis Market, Sarasota)

Date

1956

People

Artist: Joseph Janney Steinmetz, American 1905 - 1985

Classification

Photographs

Credit Line

Harvard Art Museums/Fogg Museum, Transfer from the Carpenter Center for the Visual Arts, American Professional Photographers Collection, 4.2002.7484

Copyright

© Estate of Joseph Janney Steinmetz

Human Generated Data

Title

Untitled (Heinz ketchup display at Publis Market, Sarasota)

People

Artist: Joseph Janney Steinmetz, American 1905 - 1985

Date

1956

Classification

Photographs

Credit Line

Harvard Art Museums/Fogg Museum, Transfer from the Carpenter Center for the Visual Arts, American Professional Photographers Collection, 4.2002.7484

Copyright

© Estate of Joseph Janney Steinmetz

Machine Generated Data

Tags

Amazon
created on 2022-01-09

Grocery Store 97.6
Shop 97.6
Supermarket 97
Market 97
Food 55.3

Clarifai
created on 2023-10-25

monochrome 99.8
street 98
people 97.1
no person 94.1
black and white 94
transportation system 93.6
stock 93.4
city 93.3
commerce 93.1
group 90.1
architecture 88.8
travel 86.8
market 86
railway 84.3
vehicle 84.3
many 83.1
town 81.1
building 80.1
train 77.4
shopping 77.2

Imagga
created on 2022-01-09

supermarket 63.6
grocery store 49.2
building 38.6
marketplace 37.8
architecture 34.9
urban 34.1
center 29.1
mercantile establishment 28.1
city 27.4
transportation 21.5
station 21.1
modern 20.3
transport 20.1
industrial 20
steel 19.4
travel 19
construction 18.8
business 18.2
factory 17.4
industry 17.1
interior 16.8
light 15.4
night 15.1
place of business 14.6
office 14.2
equipment 13.7
window 13.7
structure 13.1
inside 12.9
metal 12.9
train 12.6
tourism 12.4
engineering 12.4
airport 11.7
buildings 11.3
plant 11.2
wall 11.1
street 11
power 10.9
road 10.8
landmark 10.8
roof 10.5
traffic 10.4
sky 10.2
lights 10.2
shop 10.1
tower 9.8
machinery 9.7
production 9.7
public 9.7
technology 9.6
tube 9.6
concrete 9.6
heavy 9.5
work 9.4
perspective 9.4
glass 9.3
house 9.2
old 9.1
reflection 9
bridge 8.9
pipe 8.8
pollution 8.6
warehouse 8.6
machine 8.5
design 8.4
exterior 8.3
subway 7.9
railway 7.8
manufacturing 7.8
scene 7.8
hall 7.5
famous 7.4
town 7.4
vacation 7.4
new 7.3
tourist 7.3
people 7.3
lines 7.2
library 7.1
facility 7

Google
created on 2022-01-09

Microsoft
created on 2022-01-09

text 99.8
building 99.1
black and white 87.2
white 81.9
black 70

Color Analysis

Feature analysis

Amazon

No features identified

Clarifai

Building
Vehicle

Clarifai

Building 91.2%

Categories

Imagga
created on 2022-01-09

streetview architecture 97.8%

Captions

Microsoft
created by unknown on 2022-01-09

a sign on the side of a building 96.3%
a sign hanging off the side of a building 94.6%
a sign above a store 94.5%

Clarifai

Created by general-english-image-caption-clip on 2025-07-12

a view of the food market.

Salesforce

Created by general-english-image-caption-blip on 2025-05-15

a photograph of a grocery store with a large display of bottles of beer

OpenAI GPT

Created by gpt-4o-2024-11-20 on 2025-06-14

This is an inverted (negative) black-and-white image of a supermarket interior. The focal point is a promotional display for Heinz ketchup, with large ketchup bottles featured on top of a structure loaded with products. Surrounding the display are signs promoting a "$30,000 in prizes" giveaway contest, encouraging customers to "Name the Dish" in a Heinz competition. The supermarket shelves in the background are stocked with various items, including soft drinks, frozen goods, and pantry staples. Near the foreground, products like chocolate cookies and other packaged goods are visible. The environment has a typical mid-century grocery store design with checkerboard flooring and overhead signage.

Created by gpt-4o-2024-08-06 on 2025-06-14

The image depicts a vintage grocery store interior with a prominent promotional display for Heinz products, specifically Heinz tomato ketchup. The display is creatively arranged with multiple ketchup bottles stacked in a pyramid or tower formation and surrounded by other products, likely related to a promotional contest. Above the display is a large sign advertising "$30,000 in prizes," indicating a contest or sweepstakes associated with Heinz. The sign also reads "Enter Heinz $30,000.00 Name the Dish Ketchup Contest."

Shelves are filled with various grocery items, including soft drinks and other canned goods. The flooring features a checkered pattern, and the store is decorated to catch customers' attention, with banners and signs emphasizing sales and promotions. In the background, one can see aisle signage and additional product displays, creating a typical mid-20th century supermarket ambiance. Overall, the image captures a classic retail marketing strategy aimed at engaging shoppers with a compelling offer.

Anthropic Claude

Created by anthropic.claude-3-haiku-20240307-v1:0 on 2025-06-16

The image shows the interior of a grocery store or supermarket. The shelves are stocked with various food and household items, and there are promotional displays and signs advertising prizes and contests. The overall scene appears to be in black and white, giving it a vintage or historical feel. The store appears to be well-stocked and organized, with a focus on showcasing the products and promotions.

Created by us.anthropic.claude-3-opus-20240229-v1:0 on 2025-06-16

The black and white image shows the interior of a grocery store or supermarket. The shelves are stocked with a wide variety of packaged food products and beverages. Signs above the aisles advertise prices like "30,000 in prizes" which suggests this may have been taken some time ago when prices were much lower. In the center of the store, there is a large promotional display made out of the product boxes and cases, announcing a contest where shoppers could "Win The Dash" and "Enter here". The floors have a checkered tile pattern and the ceiling has exposed beams or pipes running across it. Overall, the photo provides a glimpse into what a typical grocery store interior looked like at the time the picture was captured.

Created by us.anthropic.claude-3-5-sonnet-20241022-v2:0 on 2025-06-16

This appears to be a black and white photograph of what looks like a vintage grocery store or supermarket interior, likely from the mid-20th century. The image shows extensive product displays with numerous items stocked on shelves. There are promotional signs hanging from the ceiling advertising prices and contests, including what appears to be a Heinz ketchup contest. The shelving units are well-stocked and organized in typical retail fashion, with signs and product displays arranged in neat rows. The ceiling has exposed beams or supports, and there are various promotional materials and price markers visible throughout the store. The photography style and store layout are characteristic of retail documentation from perhaps the 1950s or 1960s.

Meta Llama

Created by us.meta.llama3-2-90b-instruct-v1:0 on 2025-05-23

The image is a black-and-white photograph of a grocery store display. The display features a large, rectangular structure with a sign that reads "ENTER HEINZ $30,000.00 NAME THE DISH KETCHUP CONTEST" and another sign that says "30,000 IN PRIZES." The structure is surrounded by various products, including ketchup bottles, soft drinks, frozen peas, and potato chips.

In the background, there are shelves stocked with other grocery items, such as cookies, crackers, and canned goods. The floor is made of checkered tiles, and the ceiling has exposed ductwork. The overall atmosphere suggests a promotional event or contest being held at the store.

Created by us.meta.llama3-2-11b-instruct-v1:0 on 2025-05-23

The image is a black-and-white photograph of a grocery store with a prominent display of ketchup products and a contest promotion.

Store Interior:

  • The store has a high ceiling with fluorescent lighting.
  • The floor is covered with a patterned tile design.
  • The walls are lined with shelves stocked with various food items.
  • A large display of ketchup products, including bottles and cans, is situated in the center of the store.
  • The display features a large sign that reads "ENTER HEINZ $30,000.00 NAME THE DISH KETCHUP CONTEST" and includes images of different dishes.

Promotional Elements:

  • A banner suspended from the ceiling reads "$30,000 IN PRIZES".
  • A sign on the wall behind the ketchup display reads "Florida's Finest Food".
  • Other signs and advertisements are scattered throughout the store, but they are not clearly legible.

Overall Atmosphere:

  • The store appears to be well-lit and clean, with a focus on showcasing the ketchup products and promoting the contest.
  • The atmosphere is likely intended to be inviting and attention-grabbing, encouraging customers to participate in the contest and try the ketchup products.

Amazon Nova

Created by amazon.nova-pro-v1:0 on 2025-05-23

The image is a black-and-white photograph of a store. It features a central display with stacks of bottles, possibly condiments, and promotional materials. The display has a sign that reads "Enter Heinz" and "Name the Dish." There are other products on the shelves, including canned goods and boxes. The ceiling has a banner that reads "$30,000 in prizes." The store has a tiled floor and a variety of products on display.

Created by amazon.nova-lite-v1:0 on 2025-05-23

The image depicts a black-and-white photograph of an indoor setting, likely a supermarket or a store. The photograph appears to be an old advertisement or promotional image, given the monochromatic color scheme and the vintage style of the layout. The central focus of the image is a large display of Heinz ketchup bottles stacked in various formations, creating a visually striking centerpiece. Surrounding the ketchup display are shelves filled with other products, including canned goods and packaged items, suggesting a variety of goods available in the store.

The photograph includes several promotional elements. A large sign above the ketchup display reads "$30,000 in Prizes," indicating a contest or promotion related to the Heinz ketchup. Another sign on the left side of the image reads "Florida's Trifle Food," possibly highlighting a regional or seasonal product. The photograph also includes a watermark or text overlay on the right side, which reads "A.Y. 1936-1937" and "A.Y. 1937-1938," suggesting the image dates back to that period.

The ceiling of the store is visible, featuring a grid-like structure with lights and possibly ventilation systems. The overall ambiance of the image conveys a sense of nostalgia and historical context, likely aimed at evoking a sense of tradition and reliability associated with the Heinz brand.

Google Gemini

Created by gemini-2.0-flash-lite on 2025-05-17

Here is a description of the image:

The image is a black and white photograph taken inside a grocery store. The scene appears to be from the mid-20th century, based on the style of the advertisements and the general aesthetic.

Here's a breakdown of the visible elements:

  • Overall Scene: The photograph captures a wide shot of a supermarket aisle, with various food displays and promotions.
  • Promotional Materials: A large banner reads "30,000 IN PRIZES". There are also promotional signs for Heinz ketchup contest, suggesting that there is some kind of contest going on with "30,000 in prizes".
  • Product Displays: Several product displays are set up, showcasing items like Heinz ketchup. Some of the displays seem to be promoting specific products and offers.
  • Shelving: The back of the scene has a long row of shelves stocked with various food products.
  • Flooring: The floor has a black and white checkerboard pattern.
  • Lighting: The lighting comes from overhead fluorescent lights.

Overall, the image is a vintage snapshot of a grocery store, offering a glimpse into consumer culture and marketing practices of the time.

Created by gemini-2.0-flash on 2025-05-17

Here is a description of the image:

The image is a black and white photo of the inside of a grocery store, taken from an elevated perspective. The store appears to be well-stocked and organized, with various products on display.

In the foreground, there is a display featuring Heinz Ketchup. Banners above the display show "30,000 IN PRIZES" and information about a "NAME THE DISH" Ketchup Contest.

Further back, aisles of food items are visible, including frozen vegetables, drinks, and other grocery staples. The store's signage is also visible, with names like "Florida's Frie...", "Food", and "Potato" seen above the aisles.

The overall impression is that of a bustling grocery store, showcasing a prominent display for a Heinz Ketchup promotion. The photo may have been taken for advertising or promotional purposes to capture the store's layout and marketing efforts.

Mistral Pixtral

Created by us.mistral.pixtral-large-2502-v1:0 on 2025-05-23

The image depicts the interior of a grocery store, likely from the mid-20th century, given the style of the products and displays. The store is well-stocked with various food items, and the aisles are neatly organized.

Key features include:

  1. Promotional Display: In the foreground, there is a large, eye-catching display promoting Heinz ketchup. The display includes a sign that reads "Enter Heinz $30,000.00 Name the Dish Ketchup Contest." This suggests a promotional contest where customers could win prizes by naming a dish involving ketchup.

  2. Products on Shelves: The shelves are filled with a variety of canned goods, bottled products, and packaged foods. Notable items include Heinz ketchup bottles, cans of soup, and other canned vegetables and fruits.

  3. Signage: Above the aisles, there are large banners advertising "$30,000 in Prizes," which is likely related to the Heinz contest. Other signs indicate sections for different types of products, such as "Soft Drinks" and "Potato Chips."

  4. Store Layout: The store appears spacious, with wide aisles and high ceilings. The layout is designed to maximize product visibility and accessibility.

  5. Decorations: The display and some parts of the store are decorated with what appears to be tinsel or garlands, adding a festive touch, possibly for a holiday or special event.

Overall, the image captures a snapshot of a grocery store during a promotional event, showcasing the variety of products available and the marketing strategies used to engage customers.

Qwen

Created by Qwen/Qwen2.5-VL-7B-Instruct on 2025-07-06

The image shows the interior of a store, specifically a section with a display for Heinz condiments. The central focus is a large promotional display featuring numerous Heinz ketchup bottles arranged in a pyramid-like structure. Above this display, there are banners proclaiming "30,000 IN PRIZES," suggesting that the store is hosting a contest where customers can win prizes, presumably related to Heinz products. The floor is covered with a checkered pattern, and there are shelves stocked with various items, including what appears to be canned goods and other food products. The atmosphere looks like a mid-20th century retail environment, with a retro feel.

Created by Qwen/Qwen2.5-VL-72B-Instruct on 2025-07-06

This black-and-white image depicts a supermarket aisle from a vintage era, showcasing a promotional display for Heinz Tomato Ketchup. The display is fashioned to resemble a house, complete with a roof made of ketchup bottles and walls covered with checkered patterns. The display table is decorated with green garlands, and numerous bottles of Heinz ketchup are arranged on it.

Hanging signs above the display advertise a contest with "30,000 in Prizes" and encourage customers to "Enter Heinz Name the Dish Ketchup Contest." The surrounding shelves are stocked with various products, including boxes of chocolate cookies, jars of pickles, and cans of peas. The floor is covered with a checkered pattern, and the ceiling has exposed pipes. The overall scene suggests a lively and promotional atmosphere within the store.

Text analysis

Amazon

30,000
PEAS
CONTEST
ENTER
SALE
THE
PRIZES
KETCHUP CONTEST
ENTER HEINZ
POTATO
IN
KETCHUP
HEINZ
NAME
ROZEN PEAS
SOFT
DRINKS
TOMATO
Horida's
Food
CHOCOLATE
WARES
ROZEN
ENTRY
NAME THE DISH
STORE
YOUR
re
True
Frie
Pepsodent
59
Story
LIFE
the
DISH
COOKIES
BANK
HOLD
000
99
GET
GET YOUR ENTRY BANK W THES STORE
30,000.00
YOUS HOLD
-
FROZEN
YOUS
=
number IN - PRIZES
US DRINKS
QUE SOFT
060
COOKIES -
S
70
McCall's
COR
FROZEN - RUS
= .
to 000
to
Shors
DE
30000.00
At
At seen in Shors and Lift
RUS
KODAK-IA
seen in
and Lift
.
FOOD CHIPS
KODAK-IA THE
FFI
191
US
QUE
W THES
200m
CONTEN
number
Adal
300m

Google

IN 30,000pES 49 30000 SOFT DRINKS HOUE HOUT ES WARES Horida's Frie lle Food re POTATO ROZEN PEAS MEINZ HEINZ TOMATO KETCHUP TOMATO KETCHUP Pepsodent ENTER HEINZ $30,000.00 NAME THE DISH G00 As sem i M e Stry and UF KETCHUP CONTEST IN FAZES 069 UFE GET YOUR ENTRYBAA THS STORE CHOCOLATE COOKIES
IN
30,000pES
49
30000
SOFT
DRINKS
HOUE
HOUT
ES
WARES
Horida's
Frie
lle
Food
re
POTATO
ROZEN
PEAS
MEINZ
HEINZ
TOMATO
KETCHUP
Pepsodent
ENTER
$30,000.00
NAME
THE
DISH
G00
As
sem
i
M
e
Stry
and
UF
CONTEST
FAZES
069
UFE
GET
YOUR
ENTRYBAA
THS
STORE
CHOCOLATE
COOKIES